LEGO® SERIOUS PLAY®

A “new” tool for our Lean toolbox
Lean Thinking Meets "Thinking with Your Hands"
We are thrilled to announce that LEANBET has enriched its methodological offerings with LEGO® SERIOUS PLAY® certification. Our facilitators are now officially "Trained Facilitators of LEGO® SERIOUS PLAY® Method and Materials," adding a powerful and innovative tool to our consolidated experience in the Lean field.
Why LEGO® SERIOUS PLAY® Integrates Perfectly with Lean Thinking
LEGO® SERIOUS PLAY® is a facilitation methodology that, like Lean, places people and the value of collaboration at the center. Through the use of LEGO® bricks as a metaphorical and representative tool, this methodology accelerates the processes of thinking, expression, sharing, and decision-making—also fundamental elements of the Lean approach.
The strengths that make LEGO® SERIOUS PLAY® particularly effective in a Lean context are:
Democratization of ideas: As in Lean, where every employee can and must contribute to continuous improvement, LEGO® SERIOUS PLAY® creates an environment where everyone has an equal voice and opportunity to express themselves.
Visualization and materialization: Just like Lean's visual management tools, LEGO® models make abstract and complex concepts visible and tangible.
Focus on collaboration: Both methodologies value collective contribution over individual thinking.
Action orientation: From "thinking with your hands" you can easily move to action planning, perfectly in tune with the Lean spirit of continuous improvement.
How we use LEGO® SERIOUS PLAY® in our interventions
Hoshin Kanri and Strategic Planning
We use LEGO® SERIOUS PLAY® to facilitate strategic planning workshops that lead to Hoshin Kanri. Participants build models that represent the organization's current vision, future goals, and critical elements for success. This approach allows them to:
Create a shared understanding of the strategy
Identify priorities in a visual and engaging way
Align teams around strategic objectives
Visualize the connections between objectives at different levels of the organization
Problem Solving
In the context of problem solving, LEGO® SERIOUS PLAY® is an excellent tool for:
Physically representing complex problems, making them more understandable
Exploring root causes from different perspectives
Developing innovative solutions through manual and visual thinking
Testing "what if" scenarios to anticipate potential consequences
Team Building
LEGO® SERIOUS PLAY® offers a revolutionary approach to team building, allowing you to:
Discover hidden strengths in team members
Build deeper relationships based on mutual understanding
Create a shared vision of the team's identity and goals
Overcome communication barriers in a playful yet meaningful way
Change Management
Organizational change becomes more understandable and less threatening when represented with LEGO® bricks:
Visualize the current state vs. the desired future state
Identify barriers and resistance to change
Build the transformation journey together
Create a sense of collective ownership of the change process
Emotional intelligence
LEGO® SERIOUS PLAY® workshops offer a safe environment to explore and develop emotional intelligence:
Physically represent emotions and reactions
Improve self-awareness and awareness of others
Practice empathy through sharing personal narratives
Develop strategies for managing emotionally complex situations
Inclusive Leadership
The methodology supports the development of more inclusive leadership through:
Creating a context of equal expression
Visible appreciation of diverse contributions
Exploring alternative leadership models
Collectively building an inclusive work environment
Project Management
Complex projects become more manageable when:
Teams visualize the project structure and phases together
Risks and opportunities are physically represented
Roles and responsibilities are explored in 3D
Alternative scenarios can be quickly tested
progetti complessi diventano più gestibili quando:
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I team visualizzano insieme la struttura e le fasi del progetto
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I rischi e le opportunità vengono rappresentati fisicamente
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I ruoli e le responsabilità vengono esplorati in 3D
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Gli scenari alternativi possono essere testati rapidamente
Sales management
The sales process takes on new dimensions:
Map the customer journey with building blocks
Better understand customer needs through representative models
Develop innovative approach strategies
Build a shared vision of the ideal sales process together
Developing a culture of safety
LE
LEGO® SERIOUS PLAY® is particularly effective for:
Making risks and safe behaviors tangible
Exploring the root causes of accidents
Collaboratively building more robust safety procedures and systems
Developing a sense of collective responsibility for safety
GO® SERIOUS PLAY® è particolarmente efficace per:
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Rendere tangibili i rischi e i comportamenti sicuri
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Esplorare le cause profonde degli incidenti
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Costruire insieme procedure e sistemi di sicurezza più robusti
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Sviluppare un senso di responsabilità collettiva per la sicurezza
Corporate culture and values
Corporate values move from theory to practice when:
They are represented in three-dimensional form
Their concrete applications are explored in real-world work scenarios
Teams build a shared understanding of their meaning
The alignment between personal and organizational values becomes visible
Conflict Management and Negotiation
Conflicts become opportunities for growth when:
Different positions are represented visually
Parties can literally "see" each other's perspective
Win-win solutions are built together
The negotiation process becomes a collaborative rather than competitive experience

The Benefits of Integrating LEGO® SERIOUS PLAY® with Lean
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Magg
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Greater engagement: The hands-on approach encourages more active participation and deeper emotional engagement.
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Systems thinking: Building three-dimensional models facilitates understanding the interconnections between the different parts of a system or process.
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Accelerated innovation: "Thinking with your hands" stimulates creativity and leads to solutions that might not emerge through verbal dialogue alone.
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Improved communication: Physical models create a common language that transcends hierarchical and professional barriers.
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Strengthened organizational memory: Physical and visual experience creates stronger and more lasting memories of decisions made and commitments made.
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iore coinvolgimento: L'approccio hands-on stimola una partecipazione più attiva e un coinvolgimento emotivo più profondo.
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Pensiero sistemico: La costruzione di modelli tridimensionali facilita la comprensione delle interconnessioni tra le diverse parti di un sistema o processo.
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Innovazione accelerata: Il "pensare con le mani" stimola la creatività e porta a soluzioni che potrebbero non emergere attraverso il solo dialogo verbale.
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Comunicazione migliorata: I modelli fisici creano un linguaggio comune che supera le barriere gerarchiche e professionali.
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Memoria organizzativa rafforzata: L'esperienza fisica e visiva crea ricordi più forti e duraturi delle decisioni prese e degli impegni assunti.
Transforming training into behaviors and attitudes
All our training programs can now be integrated with the LEGO® SERIOUS PLAY® methodology to consolidate learning and transform it into concrete behaviors and lifelong attitudes. This experiential approach allows you to:
Move from theory to practice in a natural and engaging way
Anchor learned concepts in physical and visual experiences that reinforce their retention
Experiment with new behaviors in a safe environment before applying them in the field
Develop a deep and personal understanding of the principles and practices taught
Create an emotional commitment that supports long-term behavioral change

A new dimension for your Lean projects
Whether you're starting a Lean transformation journey, implementing Visual Management tools, conducting improvement events, or developing long-term strategies, LEGO® SERIOUS PLAY® adds a valuable dimension that amplifies the effectiveness of our interventions.
This methodology fits seamlessly into our existing offerings and can be applied across all areas of problem solving and continuous improvement, from the gemba to the boardroom.





