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5 hours for
each session
Participation in
person or remotely
Operational tools
to optimize Profile, PED, and strategy with AI
Certificate of
participation
for each session
Objectives and overview
LEANkedin is a training program designed to teach you how to use LinkedIn strategically, consciously, and structuredly, transforming it from a simple social network into a true professional and business communication tool.
The course combines theory and practical exercises, supported by Artificial Intelligence tools,
to immediately apply what you've learned: analyzing real profiles, defining positioning, building an editorial plan,
and creating content ready for publication.
LEANkedin Start
Learn to use LinkedIn strategically, starting from the basics: from creating or reactivating your profile, to defining
a clear communication direction, and finally planning content.
Ideal for:
SMEs or SME professionals without a LinkedIn page or profile
SMEs or SME professionals with an inactive or unstructured LinkedIn presence who want to make LinkedIn a useful and concrete tool
For whom
Participation in each stage is open not only to companies based in the host province, but also to those from neighboring areas.
Where
Each stage will touch a different Italian province.
When
Training sessions starting in March 2026, with one itinerant appointment per month.
How
-
In-person or remote training.
-
Theoretical lessons with practical exercises.
-
Use of AI tools.
-
Analysis of real-world cases.
Course objectives
1
Read LinkedIn's key metrics and use AI tools to support analysis
and content production.
2
Identify buyer personas and competitors, understanding the stages of the funnel (awareness, consideration, conversation).
3
Plan content through an Editorial Plan (EDP) to manage publication with consistency and strategic coherence.
4
Write posts with a strategic structure (hook, development, CTA) to ensure clarity and effectiveness.
5
Read LinkedIn's key metrics and use AI tools to support analysis
and content production.
The program
Cost and registration procedure
The LEANkedin program is designed to transform your presence on the platform into a real business tool, guiding you step by step.
With the Start level, you'll build a solid technical foundation and your first editorial plan, leveraging a practical method supported by Artificial Intelligence and our operational guidance. We'll provide you with the necessary strategies and tools, but you'll be
the ones to apply them firsthand: our approach is based on learning by doing, designed to make you completely autonomous
and in control of your communication strategy.
The entire program is structured as a traveling tour that will begin in March 2026 and continue until the end of the year.
Each month, we'll stop in a different province, offering an intensive 5-hour session.
To enhance the local entrepreneurial network, participation in each meeting is designed to welcome companies
from the host province and neighboring areas. All you have to do is reserve your spot and join us at the location closest to
your location.
We offer both in-person and remote training, ensuring a practical approach and access to concrete technical tools
(including Artificial Intelligence) to immediately start leveraging LinkedIn, tailoring your strategy to your company's specific needs. Upon completion of the training, participants will have the skills needed to independently launch
and manage corporate communications, improving visibility and generating new business opportunities.
Participation costs:
In-person session: €99 + VAT per person (the price does not include lunch break).
Remote session: €199 + VAT per person.
Registration deadline: Registration must be completed at least 4 days before the event date.
Note: The prices indicated refer to participation in a single session.
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